Frequently Asked Questions (FAQs)
Pre-Production & Planning
-
We recommend booking at least 3–4 weeks in advance to ensure talent availability and proper planning. Rush projects may be accommodated depending on team availability and production needs.
-
Yes! We source models through our trusted talent-sourcing partner, giving you access to a diverse, global network. We’ll send over options to review and confirm your talent. All models sign release forms authorizing image usage across platforms.
-
Yes, staging should be completed before our team arrives. This ensures we can begin shooting on time and capture everything efficiently. A clean, well-staged environment allows us to focus on visuals that resonate.
-
Yes. We offer shot list creation as an add-on if you’d like help shaping the visual direction or don’t have a marketing team to handle that in-house. We’ll meet with you to understand your vision and create a detailed, actionable list to guide the shoot.
-
Absolutely. Every property is different, and we’re happy to tailor a package that matches your needs, timeline, and budget.
-
Yes! We travel nationally for productions. Travel costs are calculated based on distance, lodging, and crew size.
-
Yes. If you want props (like yoga mats, tennis rackets, or beach towels), we’ll source and purchase them as part of your production expenses.
-
Absolutely. During our discovery call, we’ll review your visual preferences and reference materials to make sure the final content aligns with your brand’s identity.
-
We’ll send a custom proposal outlining the production scope, timeline, investment, and deliverables. Once approved and the deposit is paid for, we begin pre-production planning.
-
Yes! We work with national REITs, lifestyle hotel brands, and small teams alike. Whether you manage five properties or fifty, our process scales to your needs.
-
We’ve worked with clients at all stages of development, including those who hadn’t even broken ground yet. One client hired us during the pre-leasing phase to film lifestyle footage of models enjoying the surrounding neighborhood. This helped them start building buzz and grow their tenant list before the building was even complete.
Once construction wrapped, we returned to film the full property walkthroughs and updated lifestyle content. If you’re early in your build or only partially staged, we’ll craft a strategic visual plan that highlights what’s possible now — and evolves with your growth.
Production Day
-
Neighborhood shots are available, but please note that some locations like malls or stores sometimes restrict professional filming. We’ll confirm location permissions during planning.
-
We prioritize the well-being of everyone involved. Our team brings hydration, snacks, and a light meal to keep the energy high throughout the production.
-
Not necessarily. We’re happy to take the reins and handle production based on your approved shot list and preferences. You’re welcome to join or check in virtually as needed.
-
Final pricing depends on factors like add-ons, model count, travel distance, rush turnaround, and any specialized post-production requests. We’ll clarify this in your custom proposal after the discovery call.
Packages & Features
-
Absolutely. Every property is different, and we’re happy to tailor a package that matches your needs, timeline, and budget.
-
Our videography packages are crafted to tell the story of your property and surrounding lifestyle. We film the unit, amenities, and nearby attractions using a professional model and cinematic techniques (including drone footage).
Deliverables include a full-length lifestyle video, a short social video, and amenity highlight clips.
Choose from a Half-Day (up to 5 hours) or Full-Day (up to 10 hours) session depending on your scope. You can view our full pricing breakdown on the Pricing page.
-
Each package includes a lifestyle-focused photography experience using models that reflect your ideal tenant demographics. We capture 25–50+ edited photos per location, including property units, amenities, and neighborhood highlights. Choose between Half-Day (up to 5 hours) or Full-Day (up to 10 hours) coverage depending on your content needs.
You can view exact package details on our Pricing Page.
-
We offer 4K–6K resolution, with drone footage available if your location isn’t within restricted airspace.
-
Final pricing depends on factors like add-ons, model count, travel distance, rush turnaround, and any specialized post-production requests. We’ll clarify this in your custom proposal after the discovery call.
-
Our Premium Package offers the best of both worlds: a comprehensive full-day shoot that includes 25–50+ lifestyle photos per location, drone video footage, full-length branded video, social reel, amenity clips, and premium voiceover narration. This all-in-one session maximizes your marketing output from a single production day.
-
Our Premium AI Voiceover service allows you to add a polished, human-sounding narration to your full-length video. This can guide viewers through your property story, highlight features, and increase emotional engagement.
We’ll guide you through a simple script questionnaire or help write the script for you. Once approved, we generate the narration using high-quality AI voice tools and integrate it into your video during editing. It's a powerful upgrade for enhancing clarity and connection — without the cost of a traditional voice actor.
-
Absolutely. You can request additional models for an added fee. We can cast across a wide range of demographics to align with your target audience—families, seniors, young professionals, students, and more.
-
Yes, additional amenities or neighborhood locations can be added to any session. Just let us know your content goals during the planning phase, and we’ll customize a scope that fits your needs.
-
This is a curated set of 10–30 short video clips (up to 30 seconds long) captured during your shoot, ready to mix and match for social posts, stories, and email campaigns. Think of it like your own mini stock library fully on-brand. It’s ideal for teams who need quick access to content throughout the year.
-
Yes. If you’re on a tight deadline, we offer expedited delivery options for photo or video content. Just let us know your timeline upfront, and we’ll provide a custom quote for rush turnaround.
Deliverables & Post-Production
-
Delivery takes 3–5 weeks depending on the scope and number of deliverables. Need content faster? Rush delivery is available for an additional fee.
-
Yes. Your deliverables are provided in versatile formats for digital ads, websites, social media, listing platforms, print pamphlets, swag items, and more.
-
We want you to love your content, so each project includes up to 3 rounds of revisions to ensure your content feels aligned with your vision.
We begin with a first draft and welcome your feedback. Revisions are most efficient when received in clear batches, and we’re happy to collaborate with you to refine the visuals, pacing, or flow. A third round can be accommodated if needed. Additional edits beyond that may be billed hourly.